The people behind the cherries

Harald has never been in doubt that he would be a farmer. Nor has he ever been in doubt that he would cultivate the land in a way so that he could leave it to the next generations in better condition than when he took it over.

Before Harald took over Frederiksdal Estate in 2000, he worked i.a. with agriculture in Africa and really got his eyes open to what the climate means for our common and limited resources.

Therefore, one of Harald's great ambitions is to show the world that you can cultivate the land responsibly and at the same time create a healthy economic business - of course based on good taste.

Harald calls it, the slow farming.

Jonas is Denmark's only Master of Wine ever - worldwide, less than 500 people have been able to adorn themselves with that title. The education is the absolute toughest in the wine world.

In addition to being a winemaker in Frederiksdal, Jonas produces wine in Spain, where he also teaches at wine schools when he does not travel around the world to advise on wines and wine production.

Christian makes sure that the cherry trees at Frederiksdal are well, that they develop as they should without harming nature.

Good wine is made in the field, so Christian's most important task is to ensure that the orchards are grown properly and sustainably. It is Christian who keeps an eye on the trees throughout the year and plans pruning, harvesting and care.

In addition to the cherry trees, Christian is the operations manager at Agrifos, which is the agricultural collaboration of which Frederiksdal with its more than 400 ha is a part.

Conny has many years of store experience and an enormous amount of local knowledge, both of which are used in the store in the Winery. Here she advises on the individual wines and provides inspiration for what the many guests in the Winery should see when they visit Lolland.

In addition, Conny makes sure that the orders are packed and sent well - often with a personal greeting.

When guests come to Frederiksdal from both home and abroad, it is Conny who with a sure hand ensures that all details and practical chores are in place, so that Frederiksdal's guests get the best possible experience.

Inge is responsible for sales in the Danish market - both for stores, companies and private customers. In addition, she is responsible for Frederiksdal's communication and marketing on the various platforms.

With many years of experience as a journalist, communications and customer manager in private and public companies as well as political organizations, Inge has extensive experience and a solid foundation in relation to strategic and targeted communication. As a former marketing director, Inge also knows everything about the importance of good customer relations and efficient customer service.

It is also Inge who makes sure that the many stories about Frederiksdal come to life and reach the many who are interested in Frederiksdal's cherry universe.

Kim has the longest seniority at Frederiksdal. It gives him an incredible insight into both the history, the development of the company and not least the creation of the various wines.

It is Kim who makes sure that all materials are in place when the wine is bottled - both bottles, labels and packaging, but also various analyzes, certificates and approvals.

In addition to sales and tours of the many guests who visit Frederiksdal, Kim takes care of the logistics when the wine is to be exported to the whole world.

Lise takes care of the wine in Frederiksdal. In close collaboration with the winemaker, it is Lise who follows the wine's development and keeps an eye on the wine having optimal development conditions, so the result is world-class Danish wine.

It is Lise who has the overview of the contents of the individual dishes and tanks and also the many activities in the Winery - both when harvesting and bottling.

Just as she makes sure the warehouse is filled up, that the wine is packed securely and shipped around to customers all over the world.

Mettes has many years of experience as a director in the theater and television industry as well as a communications consultant for both public and private companies.

At Frederiksdal, it is especially the strategic staging and branding that is in focus. Here, Mette guarantees that the visual expression and the products appear as a unified and strong brand.

Mette's heart is burning to strengthen local cooperation and the many initiatives, all of which work passionately to put Lolland's history, gastronomy and nature even more clearly on the map.

Anne Grete is responsible for the daily bookkeeping and finances at Frederiksdal. And has a background as a finance manager and advisor for a large number of large and small companies.

At Frederiksdal, Anne Grete keeps a sharp eye on the economic development and the megatrends both nationally and internationally that can have an impact on the company's development and markets.

An important part of the job is therefore to find the most efficient and profitable ways to ensure that Frederiksdal Cherry Wine can sell and deliver Danish quality wine to the whole world.